Development and Growth

Right from the very beginning, when Justin and Craig first discussed the idea of building a cleaning franchised business model, they both realised that the key to a successful long lasting franchise business, amongst many others, was to build the very best foundations for that business. To do that they sort the strategic direction and development from the number one leader in the industry.

In doing so Justin and Craig appointed DC Strategy to guide them through what is undoubtable the most important phase of a business, which is putting all the ideas, systems, policies and procedures, all the business framework and legals together, so that the finished product is without doubt the best possible model to be delivered to incoming franchisees.

The Challenge
As a result of significant experience in the industry, RedClean developed systems and processes to estimate and tender for work, conduct cleaning services, manage staff and operate a cleaning business.

The company was looking for an expansion strategy, which ensured the individual owner operators had the highest commitment to quality and customer service.  The challenges RedClean faced in achieving its objectives were:

• Developing a scalable business model that provided attractive returns for the owner operator
• Identifying the strategy and techniques for building a national network
• Understanding the key issues to be confronted in extending the growth of the business
• Establishing a network structure which ensured cohesive interaction and collaboration between owner operators and head office staff working in the residential, commercial and construction industry
• Developing suitable operational systems and guidelines for franchisees

The Solution
Initial discussions identified franchising as a strategy to enable RedClean’s next phase of growth while addressing the key challenges. DC Strategy (DCS) was engaged to develop the franchise system and growth plan. The scope of work included:

• An economic analysis to define the structure for a profitable network
• The commercial strategy and policies for operating the network
• The network growth plan
• A recruitment screening and selection process
• Operations manuals and processes

The ensuing process outlined the necessary structure and control mechanisms for national growth while developing the necessary support systems to manage the national expansion.  A system was also developed which would enable franchisees to grow their business both organically and across industries.

Redclean also appointed Deacons Lawyers who are an international commercial legal firm, which include Australia’s premier franchising legal team. Deacons Lawyers have provided redclean with all the necessary legal documentation, legislative advice and direction with the following:

• Preparation of Disclosure Documents
• Preparation of Franchise agreements
• Intellectual Property and Trade Mark advice