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Franchising - Why?
The key to the redclean franchise model is a strong and continuing business relationship between the franchisor and each franchisee. The redclean model has the edge over rival cleaning franchises in two key areas.
First, all franchisees receive extensive practical service related training, business development training and sales training before and after they sign on. Secondly, they are part of an experienced parent company that has a unique business tracking system that constantly monitors business performance while utilising the latest IT and web-based business solutions.
The result is greater business efficiency and an ability to maximise profit potential.
There are countless benefits to becoming a Franchisee, which is why Franchising is one of the fastest-growing sectors of the Australian economy. Here is a short list of 16 advantages of owning a redclean franchise over stand-alone form of small business:
- Redclean provides detailed training in Business Development, Sales, OH&S, Marketing and practical cleaning services.
- The Franchisee has the incentive of owning their own business with the additional benefit of continuing support from the redclean system.
- The Franchisee benefits from operating under the name and reputation (brand image) of redclean, which is already well established in the mind and eye of the public.
- The Franchisee will usually need less capital than they would if they were setting up a business independently because redclean, through their pilot operations and buying power, will have eliminated unnecessary expense.
- Redclean provides the advice and/or help in identifying suitable trading locations or operating territories for the Franchisee.
- Redclean trains the Franchisee (and Franchisee's staff as well) in all areas of the business such as; service skills, preparation, accounting, business controls, marketing, promotion.
- Redclean may negotiate better rates of finance, or more favourable conditions, for Franchisees with financial institutions.
- The Franchisee receives the benefit on a Local, regional and state scale of the redclean advertising and promotional activities at a lower cost than if they were to attempt such marketing themselves.
- The Franchisee taps into the bulk purchasing power and negotiating capacity made available by Redclean by reason of the size of the franchised network.
- The Franchisee can call on the specialised and highly-skilled knowledge and experience of the Redclean head office , while remaining self-employed in their business.
- The support and benefits provided by a redclean system greatly reduce a Franchisee's business risks.
- The Franchisee has the services of the field operational staff of redclean who are there to assist with any problems which may arise from time to time in the course of business.
- The Franchisee has access to use of the redcleans, trade marks, copyrights and trade secrets.
- The Franchisee has the benefit of the redcleans continuous research and development programs, which are designed to improve the business and keep it up-to-date and competitive.
- Redclean provides a knowledge base developed from their own experience, as well as that of all the Franchisees in the system, which would otherwise be impossible for a non-franchised business to access.
- A Franchisee can always speak to their Franchisor or a fellow Franchisee to discuss their business challenges or problems - something a non-franchised business can almost never do.
Franshise Statistics in Australia
- In Australia there are estimated to be approx 960 business format franchise systems operating.
- 93 per cent are Australian based.
- Franchising constitutes an impressive 14 per cent of Australias gross domestic product (GDP) with a total turnover of $128 billion.
- The growth rate at franchisee level is estimated at 14.6 per cent
- 426,500 people are employed in the franchising business format
- Franchising failure rates
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